Although there are numbers floating around that there are something like forty million WordPress websites, WordPress does a great job at not being noticed. In fact, you're probably been to many websites and never realized that it was powered by WordPress. A WordPress site looks just like any other website.
Or hours of misery and expensive freelancers if Generatepress you're not and would rather rip your own eyes out than fiddle with a functions.php file. Those are the options if you're not a natural coder: grinding hours of misery, or paying someone to do it for you.
Some time ago I came across Socrates, which is a theme built especially for the affiliate marketer. It saved me website a massive amount of time, I now had one theme that did all I needed it to do in one place.
When it comes time to start publishing your blog, you want to be sure that everything you write will appear in the search engines, even if it's a short post with just a couple of links or images. By having categories and tags in place, it will all get indexed multiple times a day.
WordPress Widgets allow you to add tools or content to the side bars of your blog. It is important, though, that your WordPress theme is widget enabled. Be sure to check before choosing your theme, as some will not allow you to use widgets.
Silly as it sounds, spending money on Thesis theme will probably save you a fortune in the long run, especially if you choose the upgrade and use it on all your sites. Why? Because having found one easy solution to your design problems, you can roll it out to every site you build, with minor tweaks to fit your site's content. No more hours spent fiddling with free themes. No more money spent on freelancers who might or might not be up to the job you want them to do. No more worrying about losing all your theme's tweaks and changes every time you upgrade WordPress.